As Mr Zurab Pololikashvili, Secretary-General of the World Tourism Organization stated,
“This crisis gives us the opportunity to rethink how tourism industry should be and its contribution to people and the planet; the opportunity that, by rebuilding it, the sector become more sustainable, inclusive and resilient”.
We’re working to help all industry sectors transform to reach net zero by 2050, balanced with other sustainability goals and tailored to regional contexts.
We are working with clients to lead a wave of innovation and economic growth that safeguards our planet and advances sustainability.
What is Sustainability?
Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs. In addition to natural resources, we also need social and economic resources.
“Sustainability is not just environmentalism. It is also related to social equity and economic development”.
Sustainability, as a movement, has roots in social justice, conservationism, internationalism.