Welcome to REGENERA, a new brand of former LUSH, the International Association of Luxury Sustainable Boutique Hotels & Retreats. We give voice to the international community of responsible luxury hotels and retreats to foster a regenerative approach to luxury and genuine regenerative values.
We work under NGO format, and help entrepreneurs, projects, and communities by sponsoring resources and services.
Discover and Experience Exquisite Regenerative Luxury Development for Unique Hotels & Retreats
Discover Regenera
Community of Values
Membership Benefits
Sponsored Eco Luxury Hotel Marketing Agency
Recent Collaborations
Awards and Recognition
Pioneering Regenerative Hospitality
Driving Regeneration in Luxury Boutique Hotels & Retreats Globally
Our mission is to lead the transformation of the luxury boutique hotel segment towards sustainability, by supporting entrepreneurs at different levels. We are dedicated to advocating for and implementing sustainable practices so that accelerating brands within the boutique hotel and retreat sector.
By promoting eco-consciousness and responsible tourism, we aim to create a greener hospitality landscape that respects both nature and culture.
Our Team
Hector De Castro
Chairman of REGENERA & CEO of De Castro Group, solo investor and sponsor in luxury boutique hotels and retreats regeneration, father, expatriate and impact businessman on a mission to redefine luxury as a force for good. 23+ years managing experience in SMEs and Fortune 500 in Europe, Middle East, Southeast Asia, and the Caribbean, where developed preopenings and audits for hotel brands such as MELIA, LOPESAN, ROYALTON, SHANGRILA, FOUR SEASONS, or BANYAN TREE, so that to numerous eco-luxury boutique hotels.
Anabelle Bueno
Wellness and medicine specialist. Master in Aesthetic Medicine, BA Hons in Medicine and also Bachelor in Nursery. More than 20 years experience working in Clinics and Health Centers of Spain, as medicine expert and as conference speaker. Mother, expatriate, passionate traveller and entrepreneur. She loves the Caribbean and SE Asia. Anabelle is always happy to help with an holistic approach to health and inner balance.
Marina is a mom, expat and expatriate well-being, stress management and human rights influencer. Marina is a Partner to REGENERA with her bespoke her www.RegenerativeExpatriation.Watch and www.SustainableExpatriation.com innovations in corporate expatriate human rights management, due diligence and well-being. At REGENERA Marina leads Partnerships, People & Culture developments, including the first dependent expatriates’ employment program.
International Tourism Bachelor, last year student, from Cancun University. Proud mother and social media lover. Passionate about wellness and organic cosmetics.
Tamim Iqbal
Accomplished System Analyst with extensive expertise in PHP and WordPress Web Development. Tamim is also proficient in data analysis, deployment and management of AWS and Oracle VPS servers, Ubuntu and VPS hosting, ensuring robust and reliable infrastructure for the association’s digital needs. At REGENERA and De Castro Group, Tamim leverages his technical and analytical skills to support sustainable and eco-luxury initiatives.
Bachelor in Economy and expert at legal procedures in Mexico. More than 15 years experience in the field. He lives in Playa del Carmen, Mexico.
Redefining Regenerative Luxury Boutique Hospitality
Our vision is to become the reference institutions dedicated to boost sustainable practices and accelerating boutique hotels and retreats brands. We aspire to set new standards of excellence and innovation, demonstrating that luxury and sustainability can coexist harmoniously.
We envision a future where every guest experience is synonymous with environmental stewardship and social responsibility, enriching local communities while preserving our planet’s natural beauty.
De Castro GROUP & REGENERA Core Values
REGENERA NGO is sponsored solely by De Castro Group, and it’s CEO, Mr Hector De Castro who is reinvesting profits of De Castro Group into regenerative impact on the luxury boutique hotels and retreats worldwide.
REGENERA NGO Team’s vision is to become the foremost authority in hotel regeneration beyond minimal sustainable luxury standards in hospitality worldwide. We aspire to set new standards of excellence and innovation, demonstrating that luxury and sustainability can coexist harmoniously. We envision a future where every guest experience is synonymous with environmental stewardship and social responsibility, enriching lives while preserving our planet’s natural beauty and improving spiritual state of humanlkind, transitioning into regenerative era of wellbeing.
Nature Preservation
Cultural Heritage
Responsible Tourism
Innovation and Excellence
Well-being and Connection
Workforce Inclusion of Dependent Expatriate Talent
De Castro Group
De Castro Castro specializes in consulting, development and acceleration of regenerative boutique hotels and retreats. We strive to redefine luxury hospitality through a social and environmental regenerative approach.
Business Units
Contact
Mexico
Ciudad Mayakoba, Playa del Carmen, Quintana Roo 77710, MX