Welcome to REGENERA LUXURY, the  world’s 1st certification dedicated to leading hotels and retreats toward regeneration. They give voice to the international community of responsible luxury hotels and retreats to foster a regenerative approach to luxury and genuine regenerative values.

They work under NGO format, and help entrepreneurs, projects, and communities by sponsoring resources and services.

Join and lead in Regenerative Luxury for Hotels & Retreats

More about Regenera Luxury

Community of Values

REGENERA LUXURY boasts a vibrant community comprising over 40,000 individuals and 100+ esteemed companies, all united by a shared commitment to boutique hospitality, nature preservation, cultural heritage, and responsible tourism.
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Membership Benefits

As a member of REGENERA LUXURY, you’ll gain access to exclusive perks, including our specialized booking platform and eco luxury marketing studio, expert audits and certifications, bespoke consulting services, and engaging social initiatives, internships, and online courses.
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Sponsored Eco Luxury Hotel Marketing Agency

BI'TULUM STUDIO, our official regenerative hotel marketing agency, is dedicated to accelerate boutique hotel and retreat brands, boosting growth and international visibility. Enjoy specialized services, from brand creation to premium website design, marketing consulting, social media, mistery guest and more.
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Recent Collaborations

REGENERA LUXURY has forged strategic partnerships with influential figures and renowned entities, including Mr. Ivan Eskildsen, Minister of Tourism of Panama (2019-2023), Luis Chévez, Vice Minister of Tourism of Honduras, and boutique hotels as Villas Flamingos in Holbox island, Aldea Coba, or La Esperanza Granada, among others.
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Awards and Recognition

REGENERA LUXURY Awards celebrate excellence in sustainable and regenerative practices within the luxury boutique hotel and retreats segment. We are proud also to take part at the pannel of judges of Equality in Tourism 2024 Awards.
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Pioneering Regenerative Hospitality

As we venture into the future, REGENERA LUXURY remains steadfast in our commitment to innovation, environmental consciousness, and guest-centric experiences, spearheading transformative changes in the luxury sustainable hospitality sector.
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Driving Regeneration in Luxury Boutique Hotels & Retreats Globally

Our mission is to lead the transformation of the luxury boutique hotel segment towards sustainability, by supporting entrepreneurs at different levels. We are dedicated to advocating for and implementing sustainable practices so that accelerating brands within the boutique hotel and retreat sector.
By promoting eco-consciousness and responsible tourism, we aim to create a greener hospitality landscape that respects both nature and culture.

Our Team

Hector De Castro
Chairman of REGENERA NGO, CEO of De Castro Group

Founder and CEO with 23+ years of experience in luxury boutique hotel regeneration. Focused on redefining luxury for good, leading impact businesses and sustainable hospitality projects across multiple regions globally.

Anabelle Bueno
Aesthetic Medicine and Wellness Manager

Specialist in wellness and medicine with over 20 years of experience in clinics across Spain. Master in Aesthetic Medicine and a passionate advocate for holistic health, inner balance, and wellbeing.

Orlando Araque Pérez
Architect and Tourist Patrimony Expert

Architect specializing in tourist heritage and preservation. Expertise in sustainable design and cultural conservation, with a focus on enhancing tourist experiences through architectural and environmental synergy.

Tamim Iqbal
IT Specialist

Accomplished System Analyst with expertise in PHP, WordPress, AWS, Oracle VPS, and hosting management. Tamim supports eco-luxury initiatives at De Castro Group and REGENERA with technical solutions and data-driven insights.

Rolando
Accountant & Legal Advisor

Expert in economics and legal procedures in Mexico with over 15 years of experience. Rolando provides legal and financial consulting, ensuring compliance and strategic financial management for businesses in Mexico.

Lourdes Abad
Social Media Specialist

International Tourism student at Cancun University with a passion for wellness and organic cosmetics. Lourdes is a proud mother and social media enthusiast dedicated to creating engaging digital content in the wellness sector.

Redefining Regenerative Luxury Boutique Hospitality

Our vision is to become the reference institutions dedicated to boost sustainable practices and accelerating boutique hotels and retreats brands. We aspire to set new standards of excellence and innovation, demonstrating that luxury and sustainability can coexist harmoniously.
We envision a future where every guest experience is synonymous with environmental stewardship and social responsibility, enriching local communities while preserving our planet’s natural beauty.

De Castro GROUP & REGENERA Core Values

REGENERA NGO is sponsored solely by De Castro Group, and it’s CEO, Mr Hector De Castro who is reinvesting profits of De Castro Group into regenerative impact on the luxury boutique hotels and retreats worldwide.
REGENERA NGO Team’s vision is to become the foremost authority in hotel regeneration beyond minimal sustainable luxury standards in hospitality worldwide. We aspire to set new standards of excellence and innovation, demonstrating that luxury and sustainability can coexist harmoniously. We envision a future where every guest experience is synonymous with environmental stewardship and social responsibility, enriching lives while preserving our planet’s natural beauty and improving spiritual state of humanlkind, transitioning into regenerative era of wellbeing.

Nature Preservation

We prioritize the regeneration, protection and conservation of our planet’s natural resources. Through sustainable practices, we aim to minimize our ecological footprint and contribute positively to environmental stewardship.
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Cultural Heritage

We deeply respect and celebrate cultural diversity. REGENRA promotes responsible tourism that honors local traditions, fosters community engagement, and supports the preservation of cultural heritage.
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Responsible Tourism

We advocate for responsible travel experiences that benefit both visitors and local communities. Our initiatives focus on creating positive impacts through ethical tourism practices, including job creation, sourcing local products, and supporting community development.
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Innovation and Excellence

We strive for continuous innovation and excellence in sustainable luxury hospitality. By setting high standards and embracing innovative solutions, we aim to lead the industry towards a more sustainable and rewarding future.
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Well-being and Connection

We believe in promoting holistic well-being and meaningful connections. REGENERA experiences are designed to nurture mind, body, and spirit, fostering genuine connections between guests, communities, and nature.
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Workforce Inclusion of Dependent Expatriate Talent

REGENERA is committed to promoting equality and diversity in the hospitality sector. We celebrate inclusivity and champion initiatives that support equality, diversity, and social justice within our industry. Our expatriate leadership facilitates career re-integration for expatiate spouses left behind by societies and businesses.
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