Phonetic: UW-LU ULLU means providing an extremely high degree of ultra-luxury, well beyond what “luxury” would normally imply.

The definition of luxury has changed.

For one, it may simply be a great night’s sleep on the finest bedding. For another, it may mean stargazing, an incredible once in a lifetime experiential activity, or a total makeover.

Unlike the usual mainstream brands, ULLU brands are characterized by high levels of customer loyalty, key features that define their identity and powerful associations with certain central intermediaries in the market for luxury products and services. These features mandate that the level and type of differentiation that ULLU brands carry out be even more powerful, more distinct, exclusive and more focused on the symbolic value that it offers to customers.

YinYang Reserves & Residences resonate ULLU, by Pamala Baldwin.